Campaign storytelling for an outdoor and photography brand

Find Your Edge

Break your limits, not the planet

NYA-Evo creates some of the world's best adventure photography backpacks for professionals and photography enthusiasts all over the globe. We helped refine the text and story for two of their Fjord backpacks. As outdoor enthusiasts, writing about their backpacks was genuinely fun. Planet-friendly materials, tough as nails but thoughtful detailing, all in one fine ergonomic monster. Meet the Fjord series.




Scope
Kickstarter Campaign Text and Tagline



Photo credits and a thank you to the NYA-Evo team for products and places that are a delight to write about

Collection of outdoor travel gear including backpacks with various compartments, a rugged camera backpack with rear access for a removable camera insert, a backpack with adjustable height settings, and a vehicle with a large backpack attached near the tire. The images also show a person carrying binoculars, organizing travel essentials in a backpack, and a designer sketch of a backpack design.
Three framed posters of famous buildings in Rome, Paris, and Osaka, with city names and Cathay Pacific branding.
Close-up view of a modern, geometric building with multiple stories, featuring a pattern of rectangular windows and white structural elements, with a blue sky background.
A woman with dark hair, wearing sunglasses, a black turtleneck, and black pants, walking on a checkered tile sidewalk while carrying a handbag.