Brand Identity Kits
Design a brand that people recognise — and remember.
At Quink Co., we design brand identity kits that help small businesses, nonprofits and purpose-led brands look and sound like the organisations they’re becoming. Each kit includes logo design, typography, colour palettes and messaging guidelines — everything you need for a consistent, authentic and memorable brand presence.
Many small brands struggle to communicate who they are — especially when juggling design, messaging and mission.
"Our logo and website no longer reflect what we do”
“Our story feels unclear
and inconsistent”
“We need cohesive materials to attract our audience.”
A strong identity kit gives you a consistent visual and verbal foundation — so your communications feel effortless, recognisable and true.
What’s Inside Your Brand Kit
-
Logo suite
Primary, secondary and mark versions for print and digital use.
-
Colour palette & typography
A complete system with usage guidelines for visual consistency.
-
Tone of voice guidelines
Core messages, tone and phrasing that capture your brand personality.
-
Photography direction
Visual mood, framing, and composition notes to guide your imagery.
-
Mini brand book (PDF)
A concise reference to keep every touchpoint on-brand.
Our Brand Design Process
A typical project runs over 3–5 weeks:
-
We begin by getting to know your organisation — your story, audience and goals. You’ll share existing materials (logo, website, collateral, or brand guidelines if any), complete a short questionnaire, and join a 60–90-minute workshop to unpack your values, purpose and visual direction.
We’ll then research your sector and audience — analysing competitors, tone and positioning — to ensure your brand stands out for the right reasons.
Deliverables:
Brand questionnaire + discovery workshop
Audience and competitor insights
Clear creative direction summary
You’ll provide:
Any existing brand materials
Your story, purpose and goals
Insights into your audience and challenges
-
Based on the research, we explore creative directions — moodboards and concept routes that capture your brand’s essence. The concept combines colour, typography and imagery references, showing how your identity might feel in the real world.
You’ll review and share feedback so we can refine the chosen direction together.
Deliverables:
Moodboard
Visual direction and tone of voice guide
Round of client feedback and discussion
You’ll provide:
Your thoughts and preferences on the concept direction
Feedback on what feels most aligned with your story
-
With a clear direction in place, we design your full visual identity — logo suite, colour palette, type system and supporting elements.
We also show how your brand appears across touchpoints such as web, print and social media.You’ll have one round of revision to refine the details until everything feels cohesive and true to your brand.
Deliverables:
Primary logo + alternate logo versions
Colour palette and type system
Mock-ups for real-world applications
One round of feedback
You’ll provide:
Consolidated feedback so we use our time efficiently
Approval on final design direction
-
Once approved, we prepare and package everything you need to launch your new brand identity confidently.
You’ll receive print-ready and digital logo files in multiple formats, plus a concise Brand Book outlining your colour values, fonts, logo usage and examples of your visual style in action.We’ll also include guidance on maintaining brand consistency — so your visuals stay strong and unified across all platforms.
Deliverables:
Final logo and visual asset files
Comprehensive Brand Book (PDF)
Brand usage guidelines and launch tips
You’ll provide:
Final approval and sign-off
-
If you’re ready to take your brand further, we can also support you with:
Website design and build (Squarespace, Webflow, Wordpress or others)
Brand storytelling and copywriting
Social media templates and launch collateral
Clear, transparent pricing
Our Brand Identity Kits start from USD $1,500. Each project includes brand strategy, creative development and a full visual identity package designed to help your organisation communicate with clarity and consistency across every touchpoint.
For growing organisations, explore our bundled brand, website and copywriting packages for better value and a more cohesive online presence.
Who it’s for
You’ll find this especially helpful if you are:
A startup or small business ready to stand out and scale
A nature-based brand seeking design that reflects your values
A nonprofit wanting to inspire trust and credibility
A purpose-led organisation with limited in-house design capacity
See how we help Nonprofits →
See how we help Small Businesses →
See how we help Nature-Based Brands →
Recent work
Stories we’ve helped shape
Brand storytelling and website design for a sustainable architecture studio
Website / Brand Story / Design
Website design and brand copywriting for an eco-friendly wellness retreat
Brand Story / Website
Brand refresh and website design for a technology company
Brand Story / Website / Graphics
Let’s work together
Ready to start your brand identity project? Start a conversation.