Website Design

Websites that do their work —well

We design lightweight, accessible websites for small businesses, non-profits and purpose-led brands. Built for clarity, usability and conversion — and easy for small teams to update without technical help.

The Outcomes We Design For

Turn website visitors into bookings, purchases, donations

Reduce maintenance burden for small teams with a clear CMS and handover materials

Improve accessibility and search visibility to reach more people

A well-considered website addresses these specific problems: conversion, credibility, technical integration and long-term maintainability.

What’s Included in a Website Design Project

  • A black and white circular abstract design with concentric rings on a light gray background.

    Discovery call + short technical checklist

  • Typography

    Sitemap & information architecture

  • Quote in black text on a white background saying, "Aren’t there so many good, beautiful, funny things in the world that you could jump for joy?"

    Visual design & copywriting

  • Smiling children outside, with one girl in the middle and two boys on either side, in a rural setting with a brick wall and trees in the background.

    SEO & performance optimisation

  • Black and white photo of several printed sheets of paper with text and illustrations, including a book cover titled 'The Call of the Wild' by Emily Gosling, and other sheets showing design sketches, color swatches, and graphic outlines.

    Build, test and launch

    On your preferred platform. Handover pack: CMS notes, asset files, 60 minute training session and 30 days post-launch support

Our Website Design Process

A typical project runs over 3–6 weeks:

  • Website Strategy

    We start by understanding your organisation, your goals and how your website needs to support your users. You’ll complete a short project questionnaire, share any existing website or brand materials, and join a 60–90-minute workshop where we clarify your audiences, challenges and the outcomes you want.

    We then carry out focused research — reviewing competitor websites, sector expectations and user behaviour relevant to your market. This ensures the website strategy is aligned with your purpose and grounded in how your audience actually searches and engages online.

    Deliverables:

    • Project questionnaire + discovery workshop

    • Audience, competitor and sector insights

    • Agreed website strategy, goals and success measures

    You’ll provide:

    • Any existing website, brand or content materials

    • Insights into your users, challenges and goals

    • Access to logins or background documents if needed


  • Copy and UX Planning

    Next, we define the structure and content of your website. We create a clear, SEO-aware sitemap to organise all pages logically, followed by wireframes showing layout, hierarchy and user flow across desktop and mobile.

    We write SEO-aligned, on-brand copy for every page — tailored to small business, non-profit or nature-based audiences, depending on your organisation. This includes optimising headings, metadata recommendations and clear calls-to-action that support your goals.

    Deliverables:

    • Final sitemap with SEO-informed structure

    • Wireframes (desktop + mobile) for key pages

    • Website copywriting for all agreed pages

    • One round of revisions on structure and copy

    You’ll provide:

    • Any key documents or content we should reference

    • Images you want included (or we can source alternatives)

    • Timely feedback on sitemap, wireframes and copy

  • Website Design & Development

    Once structure and copy are approved, we design the visual look of your website — colour palette, typography, imagery and layout grounded in your brand identity. When you approve the design, we build the site in a modern, user-friendly Content Management System (usually Squarespace, Webflow, Wordpress, or others), ensuring responsive website design across mobile, tablet and desktop.

    We conduct thorough testing for performance, accessibility, responsiveness and SEO readiness. This includes alt text, basic metadata, site speed best practice and search engine indexing preparation — all essential for SEO-friendly website design.

    Deliverables:

    • Full visual website design

    • Responsive website build in your chosen CMS

    • Internal testing (performance, accessibility, responsiveness)

    • Basic SEO set-up (titles, descriptions, alt text, indexing readiness)

    • Staging link for review + revision round

    You’ll provide:

    • Timely approval and feedback

    • Final images, logos or brand files

    • Domain or hosting access if required for build

  • Go-Live, SEO & Training

    When the site is ready, we prepare for launch. We handle staging-to-live publishing, configure your domain and ensure SSL / security settings are correct. We set up analytics, submit your sitemap to search engines and complete final checks for speed, formatting and mobile usability.

    We finish with training so you feel confident managing your website. We walk you through your CMS, show you how to edit content and provide a simple guide so you can maintain your site long-term.

    Deliverables:

    • Fully launched website + domain configuration

    • Analytics installation + sitemap submission

    • Post-launch QA (speed, formatting, links, SEO checks)

    • Training session(s) + simple website management guide

    • Handover of files, logins and documentation

    You’ll provide:

    • Approval to launch

    • Access to domain, CMS or hosting settings

    • Time for handover and training

  • If you’d like additional support, we offer a range of add-ons designed for small businesses, non-profits and nature-based organisations that are growing or need ongoing updates.

    Website enhancements & optimisation

    • Additional SEO and performance optimisation

    • Local SEO support

    • Accessibility audit and remediation

    • Analytics dashboard and reporting

    Content, multilingual & ongoing support

    • Ongoing website maintenance and content updates

    • Blog writing, case studies and long-form content

    • Multi-language website versions or localisation

    • Stockist pages

    Integrations & functionality

    • Newsletter signup + simple automation setup (Mailchimp, ConvertKit)

    • CRM integration (Neon, Bloomerang, HubSpot)

    • Donation gateway + CRM integration (Stripe, Donorbox, Neon)

    • E-commerce or membership functionality (Shopify, WooCommerce)

    Design & content support

    • Additional design or copywriting

    • Custom templates for donations, e-commerce or subscriptions

    You’ll provide:

    • Required logins or content

    • Your preferred add-ons during scoping

    • Feedback on updates or new features

Clear, transparent pricing

Our websites start from USD $1,500. We publish starter prices so you know whether we are the right fit. Final quotes include integrations, licence fees and taxes. If your project needs complex development, we’ll recommend a phased approach so you can show impact early.

For growing organisations, explore our bundled brand, website and copywriting packages for better value and a more cohesive online presence.

Start a Website Project
Brand & Website Packages

Who it’s for

You’ll find this especially helpful if you are:

A startup or small business ready to stand out and scale

You want clarity and conversion: strong product/service pages, simple funnels, and an easy-to-edit CMS so your team can update content quickly.

A nature-based or ethical brand seeking design that reflects your values

You need space for provenance, materials, certifications and stockist listings. We help you communicate values honestly, link to credentials, and support subscription commerce where needed.

A nonprofit wanting to inspire trust and credibility

You’ll need a clear story, donor-friendly forms, suggested giving amounts and simple pathways for one-off and recurring gifts. We design micro-asks, CRM touchpoints and structures that support donor retention.

See how we help Nonprofits →
See how we help Small Businesses →
See how we help Nature-Based Brands →

FAQs

  • For most small teams, we design in Squarespace, Webflow or Shopify because they are secure, modern and easy to maintain without technical skills. We recommend a platform based on your content needs, integrations, budget and how your team prefers to manage updates.


    If you already have a site on WordPress, we can refresh or rebuild it where appropriate.

  • Yes. We can connect websites to donation platforms, CRMs, email marketing tools, e-commerce systems and automations.
    This includes platforms such as Donorbox, Stripe, PayPal, HubSpot, Mailchimp, ConvertKit and Shopify.

    Before we build, we’ll map the data flow — forms, payments, tagging, automations and thank-you pages — so everything works smoothly for your team.

  • Accessibility is considered throughout our design and build process. We focus on:

    • readable typography

    • clear colour contrast

    • logical page structure and hierarchy

    • alt text and image descriptions

    • keyboard-friendly layouts

    • mobile responsiveness

    These practices improve usability and help support accessibility guidelines without adding extra work for your team.

    If you need more in-depth accessibility support — such as a formal audit or remediation — we can include this as an add-on.

Recent work

Stories we’ve helped shape

Brand story and website copywriting for Studio Sarang, a sustainable architecture studio using reclaimed materials to create timeless spaces.

Brand storytelling and website design for a sustainable architecture studio

Website / Brand Story / Design

Website design and brand copywriting for Ayurveda Loka, an eco-friendly wellness retreat in Kerala offering traditional Ayurvedic healing.

Website design and brand copywriting for an eco-friendly wellness retreat

Brand Story / Website

Brand refresh and website copywriting for Cloud Reinvention, a technology consultancy shifting from IT services to strategic digital solutions.

Brand refresh and website design for a technology company

Brand Story / Website / Graphics

Let’s work together

Design a website that works for the people you need to reach — and for the team who keeps it running. Start a conversation.