Website Design

Website Strategy

We start by understanding your organisation, your goals and how your website needs to support your users. You’ll complete a short project questionnaire, share any existing website or brand materials, and join a 60–90-minute workshop where we clarify your audiences, challenges and the outcomes you want.

We then carry out focused research — reviewing competitor websites, sector expectations and user behaviour relevant to your market. This ensures the website strategy is aligned with your purpose and grounded in how your audience actually searches and engages online.

Deliverables:

• Project questionnaire + discovery workshop

• Audience, competitor and sector insights

• Agreed website strategy, goals and success measures

You’ll provide:

• Any existing website, brand or content materials

• Insights into your users, challenges and goals

• Access to logins or background documents if needed

Copy and UX Planning

Next, we define the structure and content of your website. We create a clear, SEO-aware sitemap to organise all pages logically, followed by wireframes showing layout, hierarchy and user flow across desktop and mobile.

We write SEO-aligned, on-brand copy for every page — tailored to small business, non-profit or nature-based audiences, depending on your organisation. This includes optimising headings, metadata recommendations and clear calls-to-action that support your goals.

Deliverables:

• Final sitemap with SEO-informed structure

• Wireframes (desktop + mobile) for key pages

• Website copywriting for all agreed pages

• One round of revisions on structure and copy

You’ll provide:

• Any key documents or content we should reference

• Images you want included (or we can source alternatives)

• Timely feedback on sitemap, wireframes and copy

Website Design & Development

Once structure and copy are approved, we design the visual look of your website — colour palette, typography, imagery and layout grounded in your brand identity. When you approve the design, we build the site in a modern, user-friendly Content Management System (usually Squarespace, Webflow, Wordpress, or others), ensuring responsive website design across mobile, tablet and desktop.

We conduct thorough testing for performance, accessibility, responsiveness and SEO readiness. This includes alt text, basic metadata, site speed best practice and search engine indexing preparation — all essential for SEO-friendly website design.

Deliverables:

• Full visual website design

• Responsive website build in your chosen CMS

• Internal testing (performance, accessibility, responsiveness)

• Basic SEO set-up (titles, descriptions, alt text, indexing readiness)

• Staging link for review + revision round

You’ll provide:

• Timely approval and feedback

• Final images, logos or brand files

• Domain or hosting access if required for build

Go-Live, SEO & Training

When the site is ready, we prepare for launch. We handle staging-to-live publishing, configure your domain and ensure SSL / security settings are correct. We set up analytics, submit your sitemap to search engines and complete final checks for speed, formatting and mobile usability.

We finish with training so you feel confident managing your website. We walk you through your CMS, show you how to edit content and provide a simple guide so you can maintain your site long-term.

Deliverables:

• Fully launched website + domain configuration

• Analytics installation + sitemap submission

• Post-launch QA (speed, formatting, links, SEO checks)

• Training session(s) + simple website management guide

• Handover of files, logins and documentation

You’ll provide:

• Approval to launch

• Access to domain, CMS or hosting settings

• Time for handover and training

If you’d like additional support, we offer a range of add-ons designed for small businesses, non-profits and nature-based organisations that are growing or need ongoing updates.

Website enhancements & optimisation

• Additional SEO and performance optimisation

• Local SEO support

• Accessibility audit and remediation

• Analytics dashboard and reporting

Content, multilingual & ongoing support

• Ongoing website maintenance and content updates

• Blog writing, case studies and long-form content

• Multi-language website versions or localisation

• Stockist pages

Integrations & functionality

• Newsletter signup + simple automation setup (Mailchimp, ConvertKit)

• CRM integration (Neon, Bloomerang, HubSpot)

• Donation gateway + CRM integration (Stripe, Donorbox, Neon)

• E-commerce or membership functionality (Shopify, WooCommerce)

Design & content support

• Additional design or copywriting

• Custom templates for donations, e-commerce or subscriptions

You’ll provide:

• Required logins or content

• Your preferred add-ons during scoping

• Feedback on updates or new features